The staggering growth rate in texting has slowed sharply in the United States. In the U.S., cellphone users sent and received more than 1 trillion texts in the second half of 2010, according to the CTIA a wireless industry trade group a meager 8.7% increase from the prior six months. It was the smallest gain on record. This trend should continue as texting comes under more pressure in the coming months as Apple, Inc. showed off an application that will allow iPhone and iPad users to bypass carriers and send text messages over the Internet to other Apple device users. Google is said to be working on the same kind of solution for its Android platform and with a $25 billion spend in the U.S. and Canada last year, carriers need to be very concerned.